The Republican National Committee is greatly expanding its war on Democrats seeking impeachment, crossing the $2.3 million mark and turning its focus on the secret efforts by Rep. Adam Schiff to take President Trump down.
Party leaders told Secrets that they are adding $350,000 to the $2 million already spent to pressure over 30 House Democrats in key districts somewhat favorable to the president.
The multimedia spending will encourage Trump supporters to demand that Democrats brake their impeachment plans.
“Democrats are hiding their baseless impeachment ‘hearings’ behind closed doors, but they can’t hide from their constituents. Our grassroots army has made their voices heard back in the district and will keep the pressure on House Democrats as they return to D.C.,” RNC Chairwoman Ronna McDaniel told Secrets.
Expanding on her theme for the effort, she added, “It’s time for Democrat representatives to ‘Stop the Madness’ and start working on the will of their constituents.”
The battle plan at the RNC is likely to back up the White House impeachment war room and those of Trump support groups including the Trump Impeachment Defense Task Force.
The RNC calls their new plan “Phase II,” and it is aimed at “taking the GOP impeachment response directly to voters and pressuring over 30 House Democrats while they’re back in D.C.” After a Columbus Day recess, Congress returns this week.
The effort will include daily text messages, phone calls, and online ads with the “Stop the Madness” theme and urgings to call Democrats.
The ads will target voters in Atlanta, Georgia, Phoenix, Arizona, Des Moines, Iowa, Cedar Rapids, Iowa, Chicago, Illinois, Bangor, Maine, Portland, Maine, Lansing and Detroit, Michigan, Twin Cities, Minnesota, Fargo, Minnesota, Boston, Massachusetts, Manchester, New Hampshire, and markets including New York, Philadelphia, Albuquerque, Las Vegas, Albany and Syracuse, New York, Oklahoma City, Wilkes-Barre, Pennsylvania, Scranton, Ohio, Pittsburgh, Pennsylvania, Charleston, South Carolina, Salt Lake City, Utah, Norfolk/Virginia Beach and Richmond, Virginia, and La Crosse, Wisconsin.
Texts will include urgings to “Call your representative — tell them it’s time to stop the madness.”
The RNC is also targeting users of Hulu, YouTube, and Connected TV.
And it is running an ad on Facebook encouraging voters to sign a petition to “Take a Stand” against impeachment.
What’s more, the party is including its effort in its grassroots training program that is active in most states. “These trainings will engage GOP volunteers ahead of rallies and will teach them tactics to organize groups at a later point to call their representative and voice opposition to the impeachment chaos,” said the party.
