TimeZone (UTC)
Create Messaging that is Sticky and helps Inspire Action Thursday, August 6, 2020 4:00:00 PM UTC - 5:00:00 PM UTC
The event has ended. Thank you Please join the Region II National Preparedness Division for a webinar to go over the science behind some of the challenges in communicating risk information effectively and learn about techniques based on behavioral research to make your messaging stick Convincing people to plan for and protect themselves from devastating events is not as easy as it should be. Our biggest challenge is dealing with low probability, high impact threats causing people to be skeptical or indifferent to the risks. In our outreach, raising awareness by just informing is not enough. We need to bring about a deep understanding of the issues, make it compelling enough to move people to act. FEMA works to ensure equitable access for all to any services and programs that are provided by the agency. If you need a reasonable accommodation, please make your request in an email to fema-r2-prepares@fema.dhs.gov. Last minute requests will be accepted, but may not be possible to fulfill. If you've never used Adobe Connect, get a quick overview: http://www.adobe.com/products/adobeconnect.html |